Social Behaviour
How other people shape what we do.
01ConformityWhy we go along with the group.Read lesson →02ObedienceMilgram’s shocking study of authority.Read lesson →03The Bystander EffectFind out why crowds can make people less likely to help, through Darley and Latané's classic research.Read lesson →04Persuasion and AttitudesLearn how attitudes form and change, from the elaboration likelihood model to the discomfort of cognitive dissonance.Read lesson →